Digital Account Manager|Client Strategy|Performance Marketing
Strategy, performance media, and creative execution for brands that want measurable growth — without losing their taste.
A Digital Account Manager with a track record of turning strategy into measurable growth. Over the last few years I've worked across strategy, paid media, client management, social, and creative execution — helping brands move from visibility to revenue.
Currently at a leading advertising agency in Accra, I manage performance campaigns across Meta, Google, and Eskimi, translate data into sharper decisions, and help clients move with more confidence.
The channels I plan, launch, and optimise media across, day to day.
Connecting business goals to channels, content, campaigns, and measurable outcomes.
Shaping content pillars, campaign narratives, and rollout plans with intention.
Planning and optimising campaigns across Meta, Google, and programmatic channels.
Helping founders and teams clarify direction and make smarter decisions.
Content planning, publishing, community engagement, and performance feedback.
Turning campaign data into recommendations clients can actually act on.
Chronological, because the order is the point — each role built the skill the next one needed.
Built an early foundation in media, editing, producing, and shaping broadcast content — sharpening storytelling and audience-first thinking.
Managed 20+ social accounts across Facebook, Instagram, and Twitter, and supported a pan-West Africa lead-gen campaign for a Women in Agriculture conference.
Grew Melcom's following from 95K to 120K+, supported the nationwide rebrand through Meta Reach campaigns, and launched Melcom's TikTok presence.
Built digital strategies across multiple industries, turning business briefs into campaign plans that improved reach and conversions.
Executed digital strategies, managed client communities, and launched the MEST Africa Edutech Mondays podcast from zero.
Creating performance strategies and managing paid media across Meta, Google, and Eskimi. Maintained 100% client retention and won an internal leadership award.
The full breakdown — task, mechanics, and the numbers behind each campaign.
Full-funnel Meta campaign driving GHS 500K+ revenue for a newly launched e-commerce site.
GTP Fabrics had just launched a new e-commerce website and needed to drive traffic to it — building brand awareness among a new audience while converting visitors into paying customers.
A dual-objective Meta campaign — Brand Awareness & Reach (top of funnel) plus Sales Conversions (bottom of funnel) — run as a 6-month flight targeting men and women 18+ within Accra.
Deployed a multi-format creative strategy: static images for feed visibility, mobile-first Reels and short-form video to drive watch time and recall, and animations to capture attention mid-scroll. Every format had a specific job to do. Budget split 50% Sales Conversions, 30% Reach & Brand Awareness, 20% Retargeting, running an always-on strategy with multiple creative assets live at once.
Cross-border card campaign reaching 2M+ people at $0.001 cost per view.
Standard Chartered Ghana needed to drive awareness and engagement around their cross-border card offering — encouraging existing cardholders to use their SC card for international transactions, online shopping, and travel spending.
A Meta awareness and video campaign designed to shift cardholder behaviour — positioning the SC card as the go-to payment method for dining, travel, and shopping.
Meta Ads across Facebook and Instagram with a three-format creative mix: static images for the Landing Page Views objective, short-form video with a customer testimonial for ThruPlays, and a Reach campaign for broad coverage. Targeted men and women 20–45 with interests in travel, online shopping, and international booking, geo-targeted to high-spending areas.
Pan-West Africa lead gen — 40+ qualified leads on a $1,500 budget.
TIAST Group needed to fill a conference targeting women in agriculture across West Africa on a $1,500 budget — driving qualified leads from multiple countries without inflating cost-per-lead.
A lead generation campaign targeting women in agriculture across Ghana, Nigeria, Senegal, and Côte d'Ivoire.
Meta Ads using Advantage+ Lead Ads with native instant forms — no landing page required — targeting women aged 20–50 interested in agriculture, farming, rural development, and women's empowerment. Daily budget pacing with 72-hour manual reviews and mid-flight reallocation toward the highest-converting country audiences.
AI isn't a shiny add-on for me — it's infrastructure. Here's what I've built to remove repetitive work and sharpen decisions.
Tracks planned media KPIs against actuals in real time and flags the moment a campaign starts to drift — so I catch a hitch before it becomes a wasted budget.
Searches millions of case studies across the web to help vet stronger campaign ideas before they go live, grounding strategy in what's actually worked elsewhere.
Takes a single brief and turns it into copywriting, video scripts, and design direction — helping creative teams brief faster and ship sharper work.
A candid look at what happens when artificial intelligence enters the media buying room — what it gets right, what it misses, and why the human account manager still matters.
Read on LinkedIn →It's not a new tool, a viral trend, or a secret algorithm. The best growth hack in digital marketing is something most brands overlook entirely.
Read on LinkedIn →"Hillary brings structure to ideas very quickly. She understands the goal, breaks the work down clearly, and executes with a level of ownership that makes collaboration feel easy."
"She has a strong balance of creative instinct and performance thinking. The work doesn't just look good — it's tied to what the campaign is supposed to achieve."
"Hillary works incredibly fast without sacrificing quality. She understood the direction almost immediately and executed with very little back-and-forth."
"Hillary is proactive, efficient, and very easy to work with. Beyond delivering quickly, she consistently brought ideas to the table instead of waiting for instructions."
Whether it's strategy, paid media, creative execution, or building smarter systems — I'm open to thoughtful work, ambitious ideas, and brands that want to move with clarity.